Lasers can project bright logos and messages on virtually any surface from distances that are impossible with other technologies. Learn about the types of lasers used for these projections, some example applications, and methods of controlling content in a projection application. See examples of the possibilities of guerilla and large-format advertising via lasers.

Lasers have nearly infinite focus, allowing for projection of images onto virtually any large surface from almost any angle.  Large projection screens can be erected, or an existing flat structure such as a building may be used for a laser show or a large-scale advertising campaign.  Even mountains, tree lines, or clouds may be used as a projection medium!  The purpose is to get the image or message out there on a massive scale, using a creative medium.

Rear projection onto a light scrim is a tactic that produces an image visible from both sides, therefore increasing advertising exposure. Even lighter scrims produce images that appear to hang in 3D above the audience.  Front or rear projection may be utilized, and the effect is further enhanced through the use of fog or haze that improves laser visibility.

Laser logo projection can be an incredible method of marketing.  Forbes Magazine recently reported that the Pittsburgh Penguins have the fastest-growing brand in the NHL, increasing 88% over the last three seasons.  Part of their marketing strategy included laser projections of Pens, NHL and Stanley Cup propaganda on the dome of the Mellon Arena in Pittsburgh.  Lightwave International was proud to be a part of this campaign, and presented the team with brilliant color renderings of team images using the world's most powerful lasers.

The lasers serve as a highly effective means of branding and advertising, as their presence is hard to miss and their scale can be more massive than any traditional advertising method.  Setup and teardown can be done so quickly that the projection can last seconds or hours, making possible guerilla efforts to capture photographs of the lasers in short spaces of time.

Since lasers have nearly infinite focus, even highly irregular surfaces, such as the top of a battleship or the side of a mountain, may be used as a laser projection surface.  The image will be as clear on them as on any flat surface.  Wiith lasers, bigger is always better!

Fog screens are also a great way to represent a company logo.  They work well as a grand entrance, as people can walk through the effect to reach the event.  They also serve as brilliant backdrops or room effects.  See the Fog Screen page for more details.