PROFESSIONAL SERVICES:
 
    Event Lighting
    Event Sound & PA
    Open Air Cinema
    DVD Authoring
       & Creative Services

    Clients and Sponsors
    Demo DVD Request
    Contact Lightwave

Guerilla Advertising and Marketing with Lasers

    Lasers are an ideal medium for large scale advertising campaigns.  Virtually any surface is a candidate for your logos, messages, and artwork: mountains, large buildings, huge inflatable or fixed projection screens -- even clouds may be used as a projection surface when adequate cloud cover is available.  Increase advertising exposure instantly, and on a grand scale.

Your laser advertising campaign can start nearly immediately, with no long term commitments.
Your campaign can target a specific event and audience, for any term that you desire.

Case Study 1:  A major beverage company desires a week-long advertising campaign running parallel to a major
civic event.  Attendance is estimated in the millions, and a unique high-impact campaign is desired.  The client
wants to insure expose to every attendee, and conventional advertising is lacking in this congested urban area.

Laser Solution:  In tight urban areas where conventional large-scaled advertising real-estate is simply not available,
many large unobstructed building surfaces are ideal for laser projection.  A full color laser projects the client's
campaign onto a 200 foot wide projection surface that is 10 stories tall.  A second large laser projects brilliant
colored beams throughout the city, and commands attention to this brilliant display.  Every attendee is reached.

Case Study 2:  A major brand athletic apparel company wants big exposure during a playoff series that spans
several states over a period of a few weeks. Billboards require advance notice that will not be possible with
schedules changing as each team advances.  Additionally, a billboard will not guarantee exposure to every
audience member -- and will remain in place at the client's cost for a few weeks after the target has moved on.

Laser Solution:  A mobile advertising unit travels to each event, and selects the highest profile advertising
surface for the venue.  A large laser system in activated, and advertising begins immediately.  Advertising
content is dynamic, and is changed in real time to match the target audience at each venue. Exposure is
dramatic, and the client notices immediate results in gross revenue in each target city.

Case Study 3:  A new business wants to launch in a dramatic way.  Searchlights simply won't do: they
are over-used for the smallest events, for the most average of businesses.  The client wants to set their
business apart, and build identity as a leader and innovator -- and attract a sizeable crowd to the event.

Laser Solution:  Intense Laser Beams can be seen for more than 30 miles from the event!  Media and public
alike are attracted like moths to the brilliant beams piercing the night sky.  The client receives free exposure
 from the added media attention in both broadcast and print mediums.  Subsequent launches in the area
 simply cannot match this effort, and their events go largely un-noticed.  A new precedent is established.