Lightwave International | Nike Lights Up the Frost Tower at SXSW with Lightwave International
The Frost Bank Tower in downtown Austin is lit up by Lightwave International with the Nike Fuel colors for South by Southwest (SXSW).
building, lighting, wash, color, large, illumination, nike, sxsw, frost, tower, fuel
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Nike Fuel at SXSW

About This Project

Life is a sport – make it count! The Nike+ FuelBand does just that by counting all the activities of a person’s athletic life. Running, walking, basketball. The Nike+ FuelBand measures activity and turns it into NikeFuel. The amount of NikeFuel is symbolized by a row of led lights ranging from red to green. To promote the new Fuel Band at the 2012 South by Southwest (SXSW) festival in Austin, Nike needed something big – something visible throughout the festival. Lightwave had the perfect solution.

Using the Frost Bank Tower in downtown as a canvas, Lightwave washed the building in vibrant colors matching the hues of the FuelBand LEDs. The display was visible for miles around, including from the nearby NikeFuel Lot, and lasted for a full week of the festival.

Category

marketing, specialty
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