Lightwave International | Reebok Reethym of Lite Campaign with Lightwave International Laser Special Effects
The energy of Swizz Beatz “International Party” is brought to life through the use of Lightwave International's lasers to create a visually captivating commercial for Reebok’s “Reethym of Lite” campaign.
music video, laser, lasers, lazer, lazers, swizz beatz, reebok, reethym of lite, rhythm of light
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Reebok “Reethym of Lite” Campaign

About This Project

The energy of Swizz Beatz “International Party” is brought to life through the use of lasers to create a visually captivating commercial for Reebok’s “Reethym of Lite” campaign. Swizz collaborates with choreographer Hi-Hat to create an epic party, where all cultures converge on a world stage, pulsing to the rhythm of laser light.
Director: Chris Robinson
Programming: Eliav Kadosh, George Dodworth
Digitizing: Mike Dunn

Category

film, lasers, marketing, music, specialty